More Than Creating Smiles: Restoring Confidence With Straumann
Inside Dental Technology delivers updates on digital workflows, materials, lab techniques, and innovation in dental technology through expert articles and videos.
November 1, 2015
Volume 6, Issue 10, November 2015
Page(s): p. 97
Over the last 50 years, the average life span of an S&P 500 company has decreased drastically from approximately 60 years to about 18.1 With patients living longer and dental implants lasting longer, isn’t it important you work with a company that will be around when your customers and their patients may need routine product maintenance?
As the last pure dental implant company, Straumann will continue its 60-year history of delivering innovative solutions from “root to tooth” that are scientifically supported, functional, and esthetic to meet the needs of today’s patients for decreased treatment time and a beautiful smile.
“The qualities that we look for in a dental manufacturing partner – it comes down to an issue of trust,” says Mauricio Gutierrez, DDS, of the Florida Institute for Periodontics & Dental Implants. “It is important that I am able to trust the quality of the product, the quality of manufacturing, and having peace of mind that I’m giving my patients the best quality product available on the market.”
The hallmark characteristic of every Straumann restorative product is the precision of the original Straumann implant-abutment connection. The perfectly matching components are supported via scientifically proven, long-term clinical evidence that distinguishes Straumann product solutions. Recently, Straumann initiated a multimillion-dollar investment project in the North American centralized milling facility in Arlington, Texas that is delivering reliable, shorter production times and the precisely milled prosthetics that today’s patients require.
A comprehensive portfolio of restorative solutions has been expanded in 2015 by the launch of advanced CAD/CAM bars, a non-engaging Variobase® Abutment for Bars and Bridges, and additional solutions for immediate fixed hybrid solutions. All stock and CAD/CAM abutment and SRBB options are fully covered under The Straumann Guarantee®, delivering reliability and confidence for dental practitioners and patients alike.
“I align myself with a company like Straumann that has the extensive background in and history with dental implants, and their sales force is my leading resource for dental referrals,” says Grady Crosslin, CDT, Owner of Crosslin’s Creative Ceramics in West Palm Beach, Florida.
Products may come and go, but a new referral can become a customer for life. Laboratories working directly with surgeons is a partnership model that has proven to grow the laboratory’s business. Straumann’s 170 dental implant representatives facilitate this partnership by growing business for both sides through improved patient care and increased referrals from general practitioners to these laboratories and surgeons. In addition to the strength of Straumann’s own local and national education programs (more than 1,000 annually), the company has partnered with Spear Education and the International Team for Implantology (ITI) to encompass the spectrum of educational needs for technicians and specialists alike.
“Our goal is to go beyond products and create smiles for patients,” says Andy Molnar, Executive Vice President of Straumann North America. “We want to restore their confidence and significantly improve the quality of their lives.”
Day after day, year after year, patients trust in Straumann to deliver a dental implant solution that gives them the confidence to smile again. Through this year’s introduction of Straumann® Pro Arch, Straumann now enables clinicians and dental technicians to provide accelerated fixed full-arch treatments. Straumann employees are humbled as they hear from patients who have been given a new quality of life they never thought possible.
Your patients deserve nothing less than the very best. So the question is: How will you give them your best today?
1. The Art of Corporate Endurance. Harvard Business Review. https://blogs.hbr.org/2014/04/the-art-of-corporate-endurance/. Published April 2, 2014. Accessed July 23, 2014.
