In today’s expanding world, the opportunity for further education presents itself more often than ever, both in everyday life and in the field of dentistry. Educational events, promotional shows, and online learning opportunities are offered consistently. Though we should never willfully decline any opportunity for educational advancement, we should also always seek to advance our prospects.
Over the years, I have been afforded the privilege of speaking at many events both nationally and internationally, including at many European shows. Although the arenas there are often what we would describe as standard tradeshow events, others have been a once-in-a-lifetime experience. For example, I once attended an event held in a monastery, where old barns had been renovated to create an indescribable and unforgettable learning atmosphere. Recently on a lecture trip to Southern Spain, the venue was a very unique and historic winery. Just imagine the contrast of modern audio-visual screens surrounded by wine barrels in a spectacular architectural setting.
Undoubtedly, there are significant costs that come with attending these events, but if the opportunity is presented, one should endeavor to make at least one such trip. In fairness, with the rise of technology and infomercials, many smaller laboratory associations are struggling financially and need to see a profit from these events—which, as the owner of a smaller dental laboratory, I fully support.
For the most part, it makes sense that most dental shows today are downsizing and trying to maximize their profit. However, as the turnout for dental events has been struggling, an effort must be made to entice participation. The environment, therefore, needs to be conducive to encouraging participation by offering more than simply showing off wares and be more focused on face-to-face time with customers, educational opportunities, and endeavoring to move our field forward. These events should strive to be both motivational and inspirational, as well as informative and profitable. The old saying, “it costs money to make money,” remains true and possibly through more sponsorship, creativity, and investment, we can strive to bring attendance numbers back for the betterment of our field as a whole. There are many fabulous environments here in the United States, too, and if we build it, people will come.
Peter Pizzi, MDT, CDT
Editor-in-Chief
peter.pizzi@conexiant.com
