By the Numbers: Devoting Resources to Marketing
Inside Dental Technology delivers updates on digital workflows, materials, lab techniques, and innovation in dental technology through expert articles and videos.
February 1, 2020
Volume 11, Issue 2, February 2020
Page(s): p. 8
Marketing takes on varying levels of importance for each business, and while a variety of factors can contribute to that determination, an IDT reader survey indicates a general tipping point may be around the 10-employee mark. More than 85% of laboratories with 10 or fewer employees said they do not employ a marketing and/or social media specialist in any capacity, but approximately 72% of those with more than 10 employees said they at least make those tasks part of one employee's job, and 48% said they employ a full-time specialist.
