Sell at a Premium, Not Out of Desperation

Every New Year seems to start off with resolutions to make changes in our personal lives or our businesses. I am sure that 2024 will be no different. The world has changed a lot for all of us over the last few years, and those changes are not without some positivity. Encouragingly, many dentists and laboratories that I interact with today seem quite busy. For myself, emerging from 2020 and beginning 2021 initially seemed rather daunting. Now, beginning 2024, I am pleased that after much perseverance from my clinical partners and the dental industry, business is progressing and many of my colleagues are thriving. My own laboratory, no different from any other business, faced challenges throughout and following the pandemic. The dental field, however, has not slowed down. My supportive team and I have dedicated many hours trying to keep up, all to benefit our work and continue the success of the laboratory. When we are working long hours, or perhaps returning from a holiday break to full desks and calendars, the prospect of new and further challenges is at times overwhelming. Yet it seems to me that at this time, when we are at our busiest or most overwhelmed, we should regroup and begin to focus on our next plan.